PRINCIPAL

Dr. S. ALPHONSE, M.Com, M.Phil., Ph.D,B.Ed, BA (Ecos), P.G.D.M.M., D.C.A., T.T.C.C.,

 
PROFILE
   
Name and Address Dr.S.ALPHONSE (alias S.John Alphonse),M.Com.M.Phil.,
Ph.D., B.Ed., B.A. (Ecos.), P.G.D.M.M., D.C.A., T.T.C.C.
G-3, ‘ANANTHI FLATS’,
No.1, Akabarbath 2nd Street,
Kodambakkam, Chennai-600034. Ph- 23728124.
Office Address Karpagam Arts and Science College (Autonomous)
Coimbatore - 21
Date of Birth 10 -12-1947
Religion R.C.
Maritial Status Married.
   
EDUCATIONAL QUALIFICATIONS:  
Course School/University/
College/Board
Year of
Passing
Class Subject Taken
S.S.L.C H.K.R.H Board high
School,
Uthamapalayam,
Theni District
March
1964
   
P.U.C H.K.R.H.College.
Uthamapalayam,
Theni District
March
1968

Physics, Chemistry, Botany&
Zoology.
B.A.
(Eco.)
St.Xavier’s College,
Palayamkottai, Madurai
University.
April
1972
III Economics, Indian History& Elements of Economics
Statistics.
B.Com (P) University of Delhi,
Delhi.
April
1978
II Busi.Organization, Secretarial Practice&Office Management,
Economics of Organization Of Business, Law, Accounting,
And Auditing, Economic Theory and Tax Practice.
Indian Eco.Development, Elements Of Costing &
Stastistics.
M.Com. Annamalai University
(Regular)
April
1981
I Business Management, Company Law &Industrial Law
Management Accounting& Financial Control,Marketing,
Managerial Economics, Advanced Accountancy, Cost
Accounting & Income Tax Practice.
M.Phil. P.G and Research
Dept of Commerce,
Loyola College,
Chennai – 34.
1994 I A Case Study on “ The Working
And Performance of T.N.S.C. Bank Limited,

(Research Methodology,Personnel
Management&Banking)

Ph.D.
(COMMERCE)
D.B.Jain College,
(University of Madras)
P.G. and Research
Dept. of Commerce,
Thoraipakkam,
Chennai-96.
Dec
2005
  “ANALYSIS OF CONSUMER
BEHAVOUR WITH REFERENCE TO CONSUMER DURABLES”
(Marketing)
         
Pre-Novitiate-
Beschi College
Dindigul.
  1969-70   Priestly Studies
Novitiate
Beschi College
(Discontinued)
  1972   Priestly Studies
         
         
PROFESSIONAL QUALIFICATIONS:    
B.Ed. Annamalai University December
1983
II Commerce
English
T/W
T.T.C.C.
Department of Technical Education.,
Tamilnadu
June1979 II 45 words per minute.
Shorthand The Hindustan Educational Institution
Dehra Dun (U.P.)
May 1975 II 100 words per minute.
P.G.D.M.M. Annamalai University December
1989
II Marketing & Advertisement
D.C.A. LIBA- I Informatics
Centre. Loyalo College
May
2000
Distin
ction
MS Windows.95
Visual Foxpro6.0
         
TEACHING EXPERIENCE & ADDITIONAL POSTS HELD:  
         
St.Mary’s
(Convent)
Hr.Sec.School,.
Clement town,
DehraDun(U.P.)
From to
1974April
1979 Jan.
Teaching to
High School
Classes
  Maths,Civics,TypeWriting&Warden for boys
Hostel
Adarsh Vidyalaya Mat.Hr.Sec.School.
         
Date of Appointment 9-6-1982 1) Teaching Accountancy,Commerce,to Hr.Sec,&Type-Writing.
Date of
Commission
1-1-1985 1) Appointed as one of the Panel Members by C.E.O. Chennai-15 for ACADAMIC INSPECTION OF HR.SEC.Standard (In Commerce Subjects) at MOHAN’S GIRLS HR.SEC.SCHOOL, CHENNAI-14, DURING THE YEAR 1984-85.
2) Being one of the members interviewing the students for the Admission to Plus one during the year 1986&1987.
3) Guidence to B.Ed.
a) Mr.Illango,M.Com.,
Adarsh Vidyalaya , CHENNAI-14.
b) Mrs.Girija,B.Com.,
Adarsh Vidyalaya , CHENNAI-14.
Loyola College
(Evening),
Chennai-34
From Jan.1983
Teaching to
U.G Classes
Banking, Al.Economics, Commercial Law, Busi. &Society,
Office Management & Business Correspondence, Marketing
Management, Financial Accounting, Advertising&Salsmenship.
Loyola College
(Day), Chennai-34
Since 6-7-87- 31st May
2006. Teaching to B.Com,
M.Com., C.A, P.G.D.M.M
& M.Phil.
     
Loyola College
Day & Evening
Chennai – 34.
Since 1989
-2002.
N.S.S. Programme Officer, Unit-4.
MadrasUnniversity
(Institute of
Correspondence
Education)
Since 1992
-1994(To
U.G.
Classes).
Banking, Office Organization and Management.
Annamalai university
(Institute Correspondence
Education)
Since 1993
-1994(To
P.G.D.M.M.)
Advertising & Sales Promotion.
(Institute Correspondence
Course &
Continuing Edn.,
Madurai Kamaraj
Unniversity,
Madurai.
Since 1993
-1997. To
B.Ed.
(Commerce)
Teaching Methods & Techniques (for Commerce faculties).
Loyola Institute
For Competitive
Examinations
(IgnatianInstitute)
Loyola College
Since 1993
-2006
COURSE COORDINATOR.
C.A, ICWA 7 ACS
Loyola Evening
College.
Since 1997-
1998to2001-2002
Coordinator (Equivalent to HOD), Dept.Of Commerce, Loyola
(Eve) College, Chennai –34.
LIBA, Loyola College, Chennai Jan-2000-01
To Dec.2001
Assistant Director
S M S College of
Arts and Science,
Perur,
Coimbatore-10
Since June
2006-
April 2007
Principal
MadrasUnniversity
(Institute of Correspondence Education).
March 24,
2007
Examiner for M.Phil.
         
PUBLICATIONS:  
a) The Indian Export Trade Journal Role EXIM Bank in Export Financing
May 1983,Pg .15.
b) Off-Shore Banking Centre in India- Need of the Review. ‘ Southern Economist’ July 1983.
c) “ Re- Engineering the Organization” Published in SOVINER released during
Seminar on “ Business Process Re-Engineering.
d) Value Creation and CRM Management Matters, bi-annual publications of Loyola Institute of business Administration.
Volume 1;Issue 5, Sept.2005-Feb2006, pp.28-35
e) Categorical Principal Components Analysis
(Consumer Behaviour)
SPSS South Asia, Oct- Dec., 2006,Pp.18-23.
f) MARKETING ISSUES AND CHALLENGES AND CRM
Management Matters, bi-annual publications of Loyola Institute of business Administration.
(Published in Management Matters)
         
SEMINARS AND PAPERS PRESENTATION
         
Value Creation and CRM 24th August 2005 National Seminar on CRM, Auxilium College, Vellore
EDP and Empowerment Women in India 13th & 14th Sept.2005 UGC Sponsored State Level Seminar on the Power of Women, ADNB Vaishnava
College for Women, Chrompet,
Chennai.
Marketing Management –
An overview on Conceptual
And operational Issues of
Marketing.
7th Oct.2005 National Seminar on –
Emerging Trend in Management School of Management, VLB Janaki Ammal Eng.& Technology, Coimbatore
“Globalization and its Impacts on Developing Countries like India and Poverty Alleviation 9th & 10th February
2006
National Symposium on “Poverty
In an Era of Globilization” &
Research Dept.Of Economics
Loyola College,Chennai-34.
“Marketing Issues and Challenges and CRM” 25th February
2006
National Symposium on “ Customer Relationship Management” Scholl of Business
M.O.P. Vaishnava
College for Women, Chennai-34
C.R.M & it Supplementry Tools. 15th&16th February
2007
International Symposium on Global Business Oppurtunities& Challenges
Dept of Commerce (S S), Loyola
College, Chennai-34
     
PROJECTS:
M.Phil Projects:

1) A Case Study on “ the Working & Performance of TNSC Bank Ltd.Chennai-600 001.”

2) “ The Impact of Commercial Advertisements in TV Channels on Young Children”
(Random Observation & Parental Observation).

3)Consumer decision-making with reference to home appliances. (2003-2004)-Patricia

4)Consumer Behaviour with reference to Conumption of Milk in Chennai (2003-2004) – Diana.

 
B. B.Com Projects – Guided:
A Study on Godrej & its Products. - - Anand Paul No.27.
Marketing Management for ‘ Soft – Drinks” at Chennai Bottling Company Ltd. - - A.Paul Raj No .118.
Job Satisfaction Among Sales Personnel - - Ranjit Moujne No.37.
M.Com Projects – Guided:
A Study on Consumer Preference with Special reference with Hero Honda. - - Deepak .S. Henry. PPO.22.
Advertising & its Impact on Demand with reference to Dunlop Tyres in the city of Chennai. - - P.Vijay David. PPO. 12.
P.G.D.M.M. Projects – Guided:
A Study on Project Strategies Followed by Computer Manufacturers in India, with Special Reference to Wipro InfoTech Ltd. Tripty Chirania No .3.
A Study on Consumer Satisfaction with services offered by L.I.C Devinies Jude Antony Raj G.M.M.23.
A Study on Consumer Preference on the Services rendered byF.P.S. in Madras City. T.S. Viswa Kumar No.29.
 
 
EXTRA SOCIAL ACTIVITIES:
Loyola College – Since 1989-2002. N.S.S Programme Officer
Executive Member, Paris Council. Our Lady of Fathima Church, Kodambakkam, Chennai-24.
PRESIDENT /TREASURER. St.Vincent De Paul Society, Fathima Church, Chennai –24.
Executive & Representative. PTA, Don Bosco,Egmore, Madras
President Catholic Association, Fathima Church, Kodambakkam, Chennai-24.
Vice - President (Madras-Mylapore) Arch Diocesan Catholic Association of
Chennai. Pastoral Centre, Santhome, Chennai-600 004.
         
SEMINARS AND WORKSHPS ATTENDED:  
 
Lay Partnership in Jesuit Education. 5thMarch 1988. Loyola College Chennai-34.

Catholic Teachers Role Today’s Context. 26th March 1988. Loyola College Chennai-34.

Research Methodology 25th April to 29th April1988. Dept of Home Science,W.C.C Chennai-34.

Autonomy to Colleges-Implications& Potential 4th & 5th July 1988. Loyola College Chennai-34.

Student Counseling & Guidance 4th & 5th July 1988. Ethic Department, Loyola College Chennai-34.

Marketing Management Programme. 9th to11th Dec .1988. LIBA, Loyola College Chennai-34.

Advertisment in the 90’s. 1988. Department of Commerce, Loyola College Chennai-34.

A Journey Of Self-Discovery. 4th March 1989. Catholic Teacher’s Club, Loyola College Chennai-34.

Indian Response to Social Teachings of Catholic Church. 11th March 1989.

International Mobile University France & Forum for Catholic University Teachers. Human Resources Management. 18th February 1989. Department of Commerce, Loyola College Chennai-34.

Futurology-Sustainable Society. Seen& Plan. 26th to 28th June 1989. Department of Zoology, University of Madras & Dept. Of Science &Technology, New Delhi.

Orientation Course. 3rd May to 31st May 1989. Academic Staff College, University of Madras& U.G.C.
Internal Testing & Evaluation 1st July 1989. Forum for Academic Growth, Loyola College Chennai-34.

Course on “Education in Human Values”. 3rd Jan & 17th December 1983. Sri Sathya Sai Bai Vikas Education Trust, Tamilnadu.

Communication Support in Universal Immunization Programme and N.S.S. (Workshop). Sep 28th &30th 1989. Madras School of Social Work &UNICEF, Chennai.

Youth Red Cross-Orientation & Training. 21st to 23rd December1992. IndianRedCrossSociety&YRC,
University of Madras.

N.S.S. Programme Officers General Orientation Course. Jan 18 th to 30th 1993. Madras School of Social Work,
Chennai-8.

Symposium on ‘ Female Infanticide’. 24th April 1993. Indian Society of Victimology& UNICEF.

Career Advancement Course in Operations Research. May 2nd to 8th, 1993. Department Of Commerce, Loyola College&AIACHE,New Delhi.

Symposium in Math’s Science & Commerce (Moderator for the Commerce Panel). 20th & 21st November 1992. Lalchand Milapchand dadha Senior Sec.School.Chennai.

Facilitator’s Training “ Facilitating Excellence in Effective Leadership”. From 7th to 17th April 1994. AIMS INSIGHT HRD GROUP, Mangalore-575 002.

The Church & World Development. 24th to 26th February 1995. St.Joseph College, Trichy-2.

Seminar on Vocationalisation of Under Graduate Education. 13th&14th March 1995. Academic Staff College,
Bharathiar University, Coimbatore & Tamil Nadu State Council for Higher Education.

Faculty Development Programme on “ Business Economics”. 20th to 25th Nov 1995. The Institute of Charted Financial Analysts of India, Hyderabad.

Seminar on “ Enchancing Autonomous”. 10th Feb.1996. II. M.Com. Department Of Certified Accountants.
Scotland.

Business Process Re- Engineering. 10th Feb.1996. II. M.Com. Department Of Certified Accountants.
Scotland.

ACCA- Teachers Seminar 21st & 22nd April 1996 The Charted Association of Certified Accountants,
Scotland.

Workshop On College Autonomous. 16th June 1996. Loyola College Chennai-34.

Refresher Course. 11th Feb. to 3rd March 1999. Academic Staff College, University of Madras.

Seminar on Corporate Culture and Quality motivation-UGC sponsored 23- 24,May 1990 Dept of Commerce,
University of Madras.

Seminar on Selfrenewal –Paradigm Shift 10-11 Jan.1998 Xavier Board of Higher Education in India.Bangalore

Seminar on selfrenewal –Paradigm Shift 21-25 May 1999 Xavier Board of Higher Education in India.Bangalore

National conference on Lay Leadership And Church in the world. 10-16 Jan 2000. NBCLC, Bangalore84.

National Conference “ Entrepreneurship Inertia” UGC Sponsored. 13-14 March 2000 V.R. College, Nellore, A.P.

Majhec Lectures 24-25 June, 2000 Madurai Jesuit Higher Education Commision.

Trainig Course in Computer Application 6.2.2001-1.3.2001 Dept., of Computer Science. Loyola College.

National Conference on “ The Word of God in Daily Life” 13-19 Jan.2002. NBCLC, Bangalore84.

Refresher Course. 15th Nov-5thDec.2002. ASC Madras University

National conference on 25 years of Autonomy- “VISION, EXPERIENCES AND FUTURE DIRECTIONS” UGC and NAAC Sponsored 5-7 Feb.2003 Loyola College Chennai-34.

National Conference on Political Awareness of Christians and Teaching of Church 1-7 May 2003 NBCLC, Bangalore84.

Refresher Course UGC Sponsored 8-31 Oct, 2003 VIERT Chrompet, Chennai44

Intercollegiate Symposium on Communication Technologies with Human Face” 1st & 2nd February 2006 Dept.Of Commerce and LIVE Loyola College Chennai-34.

National Seminar on “ Information Communication Technologies with Human Face” 6&7th February 2006 Loyola College Chennai-34.

National Conference on Indian Banking: Challenges in the Post Liberalization Era. 18th and 19th Jan 2007 Loyola College (Autonomous) Dept.Commerce(Day), Chennai-34

International Symposiumon Global Business Oppurtunities & Challenges” Dept .of Commerce (SS), Loyola College Chennai-34. 15th & 16th Feb 2007 Loyola College (Autonomous) S.S. Commerce (Day), Chennai-34

         
SEMINARS ORGANIZED / TRAINING GIVEN BY ME
 
Orientation and Research Development Programme –Students-Facilitation’s Trainig Course. 25th to 9th June 1994. Sponsored by Loyola College, in Collaboration with AIM INSIGHTS, Mangalore.

Orientation and Resources development Proggramme-94 to 1st Year U.G. Students. 30th June to 2nd July
1994. Sponsored by Loyola College, in Collaboration with AIM INSIGHTS, Mangalore.

Seminar on brand Equity. 3rd April 1994. II B.Com. Dept.Of Commerce, Loyola College, Chennai-34.

HRD Programme – Motivation to Motivators. To the Students, Loyola College,Chennai

F.I.P. to Staff- “ TOWARDS EXCELLENCE” 24TH June 2006 Members of Teaching Faculty, SMS College of Arts and Science, Coimbatore-10

F.I.P. to Staff- “ TOWARDS BETTER LIFE” 7th Dec 2007 Members of Teaching Faculty, SMS College of Arts and Science, Coimbatore-10
         
Referees:        
1.Fr.Dr.S.Rajanayagam S.J., M.A., Ph.D.,
Head of the Department,
Dept .of Visual Communication,
Loyola College, Chennai-34.

 

  2.Dr.M.Selvanayagam M.Sc.,Ph.D.,F.A.Z., F.A.E.B.,FN.Y,A.Sc.(USA),
Reader, Dept.Of Zoology,
Loyola College, Chennai-34.